PLG SaaS Case Study: How Archio 2x’d Free-to-Paid Conversion
Sometime in the third quarter, the team at Archio stopped celebrating signups. Not because signups had slowed. The product was growing, word of mouth was working, and the free tier was filling up with exactly the kind of users they’d built it for: project managers, operations leads, small team leads inside mid-market companies who’d found…