How PH91 Scaled Slovic Fitness D2C Channel Profitably
PH91 is a D2C brand specializing in fitness products, aiming to create scalable and profitable ecommerce channels for its portfolio brands.
Impact at a Glance
The Challenge
Key obstacles that needed to be overcome to achieve success
No existing D2C channel or recent advertising history
High operational costs and logistics inefficiencies
High return and cancellation rates (>20%)
Need to scale profitably while maintaining strong ROAS
Optimizing product selection, pricing, and shipping simultaneously
Our Approach
Strategic initiatives that drove transformation
Analyzed product categories to identify high-AOV and operationally efficient items
Scope of Work
Comprehensive services delivered throughout the engagement
Key Results
Measurable outcomes and transformative impact
Highlights & Learnings
Key insights and strategic breakthroughs from the engagement
Profitability depends on both marketing and operational efficiency
Proper product selection and logistics optimization are critical for scaling D2C
Automations in COD and WhatsApp can drastically reduce failures and improve revenue
Continuous monitoring and optimization are key to maintaining ROAS and operational performance
PH91 successfully established a profitable D2C channel for Slovic Fitness, scaling ad campaigns, operations, and automations to deliver sustainable growth and improved customer experience.
Key Takeaways
Strategic principles to replicate this success
D2C scaling requires alignment of marketing, operations, and logistics
Automations can reduce operational friction and improve profitability
Data-driven product selection and pricing are critical for sustainable growth
Final Outcome
PH91 successfully established a profitable D2C channel for Slovic Fitness, scaling ad campaigns, operations, and automations to deliver sustainable growth and improved customer experience.
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