How Airblack Tripled Monthly Revenue and 5×'d Daily Leads While Lifting ROAS to 4.0+
Airblack is an Indian ed-tech brand that helps individuals become certified makeup artists through live, mentor-led online courses. Monetization is via program enrollments, and growth depends on efficient, high-quality lead generation.
Impact at a Glance
The Challenge
Key obstacles that needed to be overcome to achieve success
Leads were capped and expensive in a highly competitive category; ROAS hovered near breakeven (1.2–1.3)
Under-optimized funnels across platforms (messaging/offer/landing page misalignment) limited scale
Limited clarity on channel-wise lead quality and contribution across the journey
Our Approach
Strategic initiatives that drove transformation
Ran a growth audit across ad accounts, funnels, creatives, and analytics to map leakage points from impression → click → lead → enrollment
Scope of Work
Comprehensive services delivered throughout the engagement
Key Results
Measurable outcomes and transformative impact
Highlights & Learnings
Key insights and strategic breakthroughs from the engagement
Fast creative iteration on Reels/testimonials unlocked major CTR and CVR gains on Meta
Brand search protection and high-intent keywords stabilized CAC and scaled profitable spend
Attribution clarity (UTMs + CRM sync) revealed assisting channels, enabling smarter budgets and sustained ROAS >4.0
Built a multi-platform, full-funnel engine that tripled monthly revenue and delivered sustained ROAS >4.0 while 5×'ing peak daily leads.
Key Takeaways
Strategic principles to replicate this success
Scaling isn't about adding more channels; it's about tighter creative–offer–page alignment plus attribution clarity
Protecting brand intent while expanding mid-funnel education (YouTube/Discovery) compounds gains
Final Outcome
Built a multi-platform, full-funnel engine that tripled monthly revenue and delivered sustained ROAS >4.0 while 5×'ing peak daily leads.
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